MARKETING / ADVERTISING
Print, Outdoor Advertising, Online Advertising, POS
IDENTITY / PACKAGING
Concept Development, Style Guides, Copy and Brand Voice, Brand Style Guides
ART DIRECTION / PHOTOGRAPHY
Artist PR, Campaign and Packaging
VIDEO
Branded Content: Videos, Social and Digital
STYLING AND IMAGING

As leader of the Island Def Jam Music Group creative team, responsibilities included brand management, packaging, merchandising, website and digital content to support imaging of label artists and brand extensions. 

At Hard Rock, directed marketing campaigns focused on the brand’s connection to emerging musicians and music including oversight of off-site branding and execution of multi-day concert series.