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CAMPAIGN / IDENTITY
Concept Development, Brand Style Guides, Brand Voice
MARKETING / ADVERTISING
Print, Outdoor Advertising, Online Advertising, POS
ART DIRECTION / PHOTOGRAPHY
Campaign, Location Photography
VIDEO
Branded Content: Videos, Social and Digital

Capturing lifestyle, on-location and UGC content to develop extensive image libraries. Developed unifying brand style guides, campaigns and tools for global activation. Developed elevated messaging systems, in-room products and amenities to support overarching branding campaigns.